SaaS Metrics Calculator

MRR & ARR Calculator

Calculate Monthly and Annual Recurring Revenue with growth metrics

Number of Customers?Total active paying customers

Average Revenue Per User (ARPU)?Average monthly revenue per customer

New MRR?Revenue from new customers this month

Churned MRR?Revenue lost from cancelled customers

Expansion MRR?Additional revenue from existing customers (upsells)

Total MRR

$15,900

Your monthly recurring revenue

ARR

$190,800

Annual recurring revenue

Net New MRR

$6,000

Base MRR

$9,900

MRR Growth Rate

60.6%

Customer Lifetime Value (LTV)

Predict the total revenue a customer will generate

Average Revenue Per User (ARPU)?Monthly revenue per customer

Gross Margin?Percentage of revenue after cost of goods sold

Monthly Churn Rate?Percentage of customers who cancel each month

Formula Used

LTV = (ARPU x Gross Margin) / Churn Rate

Customer Lifetime Value

$1,584

Total value per customer

Simple LTV

$1,980

Without margin

Monthly Value

$79.2

With margin

Avg Lifespan

20.0 months

Avg Lifespan

1.7 years

Customer Acquisition Cost (CAC)

Calculate how much it costs to acquire each new customer

Marketing Spend?Total marketing expenses (ads, content, campaigns)

Sales Team Costs?Salaries, commissions, and sales expenses

Tools & Software?CRM, marketing automation, analytics tools

New Customers Acquired?Number of new paying customers this period

Customer Acquisition Cost

$850

Cost to acquire one customer

Total Spend

$85,000

All acquisition costs

Est. Cost Per Lead

$85

Assuming 10% conversion

Marketing CAC

$500

Sales CAC

$300

Churn Rate Calculator

Measure customer and revenue churn to understand retention

Customers at Start of Period?Total customers at the beginning

Customers Lost?Number of customers who cancelled

MRR at Start of Period?Monthly revenue at period start

MRR Lost to Churn?Revenue lost from cancellations

Expansion MRR?Additional revenue from upsells

Customer Churn Rate

5.00%

Average - Industry avg is 5-7%

Gross Revenue Churn

4.00%

Net Revenue Churn

2.00%

Retention Rate

95.0%

Annual Churn

46.0%

LTV:CAC Ratio

Evaluate the efficiency of your customer acquisition

Customer Lifetime Value (LTV)?Total revenue per customer over their lifetime

Customer Acquisition Cost (CAC)?Cost to acquire one customer

Status Assessment

Healthy - Sustainable business model

Industry Benchmarks

Target ratio:3:1 or higher

Top performers:5:1 or higher

Minimum viable:1:1

LTV:CAC Ratio

3.0:1

Value generated per $ spent

ROI

200%

Return on acquisition

Efficiency Score

300%

Ratio VisualizationTarget: 3:1

03:15:1

CAC Payback Period

Calculate how long it takes to recover customer acquisition costs

Customer Acquisition Cost (CAC)?Total cost to acquire one customer

Average Revenue Per User (ARPU)?Monthly revenue per customer

Gross Margin?Percentage of revenue after COGS

Formula

Payback = CAC / (ARPU x Gross Margin)

Monthly Contribution:$79.20

CAC Payback Period

10.7 months

Good - Target is under 12 months

Annual Recovery

$950.4

Yearly contribution

First Year Profit

$100.4

Recovery Timeline

Recovery

Profit

Master Your SaaS Metrics

MRR & ARR Calculator

Customer Lifetime Value (LTV)

Formula Used

Customer Acquisition Cost (CAC)

Churn Rate Calculator

LTV:CAC Ratio

Status Assessment

Industry Benchmarks

CAC Payback Period

Formula

Recovery Timeline